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Business

International Business: Strategy and the Multinational Company

International Business: Strategy and the Multinational Company

This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environme

List Price: $ 99.95

Price: $ 67.41

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